Kerry Expands Ads

Worth Clicking: Blasts from the past wound Romney

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May 27, 2004

Kerry Expands Ads

With evidence his ads are working, Sen. John Kerry "will spend roughly $17 million on campaign advertising in June, and television commercials will start running in Republican-leaning Virginia as well as on channels targeting blacks and Hispanics," the AP reports. Kerry "will be the only presidential candidate on the air in Virginia, making a foray into a state that President Bush solidly won in 2000, and in Louisiana, where Bush no longer is running ads."

"The campaign has made good on its promise to try to expand the number of states where the race is contested. Earlier this month, Kerry started running ads in Colorado and Louisiana, all but forcing Bush to broadcast commercials in the two GOP-leaning states to keep the Democrat from making inroads."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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May 27, 2004