Taegan Goddard's Political Wire

August 26, 2004

Bush Ramps Up Cable Ads

President Bush "is spending heavily on cable-television advertising in his bid to win re-election, and if the channels he is dropping dollars on are any indication, he is particularly concerned about voters he should already have in the bag," the Wall Street Journal reports.

"Through the first six months of this year, Mr. Bush's campaign bought almost 3,100 ads on cable, mostly on channels that attract white male viewers, many of them affluent."

The most striking statistic: "Four years ago, Nielsen research shows that the Bush-Cheney committee didn't buy any time on the cable-news networks, and the Gore-Lieberman campaign bought just 12 spots."

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Taegan D. Goddard is the creator of Political Wire, a political column updated around the clock with the most interesting news, buzz and commentary.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

This is a personal site and does not necessarily reflect the views of any company, political campaign or advocacy group.

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